, 2001; Huddleston & Unwin, 2002). How do educational facilities and other entities address these concerns? They have to recreate programs so continuing education candidates see them in a new light. They have to promote continuing education as a tool that provides indidivuals with more opportunities, whether those opportunities involve earning more money, securing a promotion or providing better quality service (Gates, Augustine & Benjamin, et al., 2001).

With regard to changes in practice behavior related to continuing education, changes in practice behavior should occur in all continuing education facilities rather than some continuing education facilities. Changes that must occur must include incorporating a more diverse selection of courses that reflect modern-day needs. Continuing education facilities must also commit to providing consumers with the best quality service possible. They must appeal to the potential student's intrinsic needs. These needs may vary. The best way to find out what students may...
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