3. SWOT Analysis
The SWOT analysis reveals the strengths, weaknesses, opportunities and threats which are likely to affect the outcome of launching the electronic commerce at Blue Cut Fashion. The strengths and weaknesses derive from internal features and amongst others, may refer to financial highlights and previous expertise. The opportunities and threats are generated by the external environment and may refer to commercial trends and technological advancements. All these are presented in the following table:
Table 1: SWOT for e-commerce at Blue Cut Fashion
1. International recognition and favorable image on the market, facilitating as such the penetration of the online market
2. Blue Cut Fashion possesses sufficient financial resources to engage in an electronic commerce venture
3. The existent logistics system could be extended to cover the delivery of the online sold clothes and shoes
4. Blue Cut Fashion employs dedicated workers which produce high quality products...
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