The case is written in a simple but comprehensive manner, focused on the main highlights of Nike's activity. It is useful for the specialized economists as it presents real and clear facts, but it can also be useful to the novice economist or the simple individual, who wishes to get some insight into the Nike culture and ways.

The main purpose of the report is to inform the reader about the general facts at Nike in 2003 as well as the forces which marked its past. It is basically addressed to the general and unspecialized reader, and it is insufficient in information to be considered a specialized report. Therefore, if the reader desires more data, he will have to consult other sources as well. For instance, the present case offers limited information about the company's financial highlights for 2003. Then, it fails to offer an analysis of the company's stock...
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