The solution was to reduce processing and manufacturing costs (Lynch, 1998)

Patents: Tate & Lyle got their products licensed and obtained patents for them; this strategy was highly useful when the demand for one of the company's sweeteners increased and the company was the only one with rights to produce it (Lynch, 1998)

Despite the expected beneficial results, the company's international expansion failed to deliver the foreseen growth as its profitability decreased after the entrance on global markets. A main reason for this is that the market for starch and sweeteners is a mature one and the registration of massive profits is rather difficult to achieve. Another reason for the company's limited success onto the international market is given by the nature of their activity. As such, since they operate and process agricultural products, they are directly dependent upon the crops; which are also dependent upon natural conditions, which are...
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