The balancing of costs and customer loyalty are being mediated by the service supply chain considerations as well in each of these companies. As the major limitation is intelligence of how self-efficacy changes over time as customers are routed to new avenues of participation, much work needs to be done in this area as it is critical for the growth of these strategies across all lines of services offered. The critical link of customer identification with the services needs to stay intact despite the challenge of keeping these roles in sync with supply chain visibility and planning.

Bibliography

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