Aesthetic needs are met by creating a wholly bicycle-centric environment. It is aesthetically important for cycling geeks to be immersed in such as environment. Lastly, self-actualization needs are met in that the employees are encouraged to set their own course in their employment. The environment is such that the other needs of the employees are met to such a degree that they have the freedom to pursue the path of self-actualization within the context of the bicycle store.

2) Herzberg's Two Factor Theory suggests that job satisfaction and job dissatisfaction are independent of one another. He explains that job satisfaction arises from motivators, such as recognition and personal growth. Job dissatisfaction arises from a different set of factors, such as company policy, interpersonal relationships, and money.

At Wheelworks, several motivators are at work. The floor staff are motivated by the learning they experience at the educational seminars; the satisfaction they...
[ View Full Essay]