V. ANALYSIS

The work of Maxwell McCombs entitled: "The Agenda-Setting Function of the Press" relates the fact that the press plays a primary role in the life of the public and influences the focus of attention of individuals and makes provision of the "facts and opinions that shape perspectives on topics of the day." (2005) McCombs explains that 'agenda-setting' of the press works to influence the issues in the news and provides that news to the public proactively. Variation is noted by McCombs to exist "among individuals and across issues" and states that "issue salience on the press agenda may transfer very quickly to the public agenda." (2005) the variations in the way that individuals respond to the news provided by the press and the agenda of the press "are explained by the need for orientation, the idea that individuals have an innate curiosity about the world around them. For...
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