The recent proliferation of such incidents stained My Space's image.

While the largest part of communication taking place through My Space is usually harmless, the incidents alarmed parents and thus created negative publicity.

My Space responded fast with a plan of imposing harsher safety measures in order to provide protection to its users from stalkers and sexual predators. The campaign offers not only online protection, but also education to parents and teens about the dangers of communicating on the internet with strangers and revealing their contact information as well as instructing parents on how to block search terms predators could use in order to locate a child.

This is another example of a well managed PR crisis, where the company admitted the incidents and responded by creating a strategy to prevent such incidents from happening again. The campaign effectively eased the anxiety of nervous users and parents of youngsters using...
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