Marketing is the function that connects the company with its customers and is therefore one of the most important channels of implementation for the management strategies in order to reach the company's goals.

Community service is one of the vital components of business today. Not only does it provide the business person with a good image in the public view, but it also allows a connection between the business and its community that would not otherwise be possible. Indeed, community service can also serve as an important springboard for marketing opportunities. I believe it is vital to include community service in school of management courses.

In the business environment, community service provides the business with a public image of corporate responsibility. Indeed, today's community is particularly informed regarding businesses and their community-targeted practices. Furthermore, the looming environmental crisis has made such responsibilities not only mandatory in terms of image for...
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