This time, it was a television commercial for a community college targeted toward adults who want to go back to school. The purpose of the college, Cortiva Insitute, was to train adults returning to school in practical job related fields such as massage therapy.

The target market of this advertisement is most likely adults who are either unsatisfied with their jobs, have recently lost their jobs, or who have never been employed. The MTV audience, however, is traditionally made up of young people who are not yet ready to consider a professional career. Though an advertisement for a four-year college seeking high school students or students who had recently graduated might be appropriate for this audience, a commercial targeting adults who want to move on with their careers is not. By advertising on MTV, the marketing planner choose to advertise to an audience too young and too inexperienced with the...
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