However, strategy should not be considered to be static. Strategy continually evolves in response to changes in the business environment and within the organization itself. Strategy evaluation serves the dual purpose of closing the door on the old strategy and beginning the formulation process anew. This is how strategy evaluation becomes proactive, by kick starting the next round of formulation and implementation. By conducting strategy evaluation, the organization takes the onus upon itself to start the cycle, which is proactive.

Another reason to question the validity of this comment is that strategy evaluation is not the only tool by which an organization can take a proactive stance. The evaluation process itself, for example, does not imply action. A company may have the raw information needed to conduct proactive decision-making, but there must be an action step included in the methodology. Moreover, a company can be proactive without evaluating its strategy....
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