Studies (Howard 2005) have indicated that it may be very difficult to position healthier foods against traditional fast foods, by virtue of the strength of the latter's long- standing successful history of advertising. Naturally, the fact that healthy fast food cannot hope to compete with traditional fast food in terms of taste and its purported addictive quality presents another challenge that must be met by creative advertising and marketing strategies to overcome those disadvantages from the advertising perspective. Incorporating Challenges into a Marketing Plan:

Incorporating those challenges into a marketing plan requires long-term vision to anticipate the likely pattern of consumer demand over time, specifically in response to advice about health, wellness, and the relationship of diet to overall human health.

Naturally, the healthy fast food industry should emulate some of the strategies that have traditionally proven successful, particularly in the case of fast food in terms of name recognition...
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