Focusing on advertising through local businesses and word-of-mouth to consumers might be difficult. Instead, regional and state-wide television, radio, and print media to alert consumers about the virtual financial company might be a way to motivate individuals to use Google to search the web to find out about the company. Establishing contacts with local realtors who might wish to advertise McBride or to advise clients of its low-cost services is another option. Even talking to business columnists of regional newspapers might help spread the world about the company in an informative setting. It would certainly add to the company' image of legitimacy, as well as allay fears about doing business online.

Advertising through Google seems like a possible option as is advertising on general information real estate websites that contain information specific to the region. Linking to area sites where homes are being sold, to the federal government's FHA and...
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