Pepisco

PepsiCo Case Analysis

PepsiCo is the world's large snack and beverage company. PepsiCo enjoyed the envious position of market leader of the convenience food industry with 21% market share and its next competitor Kraft Foods had only 11% market share. PepsiCo manufactures, markets and sells sweet and salty snacks, carbonated and noncarbonated beverages and products produced from oats and other grains. PepsiCo had a ten-year record of increased net revenue and net income and paid their shareholder a growing annual dividend. Recently, PepsiCo's stock price declined most likely due to the U.S. financial crisis of late 2007 and all of 2008.

PepsiCo thought it might have to restructure its snack and beverage business to improve overall profitability and revise the downturn in its stock price, specifically it wanted to improve the profitability of its international business through its ability to capture strategic fits between its various brands and products....
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