They will not develop a commercial presenting peasants working the field, but one that will present rushed businessmen being saved by the new service.

An example of success achieved through product positioning is offered by PepsiCo and their Mountain Dew drink. The marketing strategy targeted the youth particularly and assimilated the product with doing something energetic, wild and something that would be appreciated by the teenagers and young adults. The extreme sports presented in the Mountain Dew commercials have attracted the interest of the audience and sales boosted.

3. There are four stages of product life: introduction, growth, maturity and decline, when the item has reached maturity, several companies will extend its life. However in most cases it is best to let the product 'die' and focus on a new one and more desirable one, there are some strategies to avoiding decline. A first one is that of reinventing the...
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