other intangible assets such as patents and management strength. Finally, those future earnings are discounted to arrive at a net present value. Interbrand discounts against current interest rates and also against the brand's overall risk profile to factor in brand strength. Considerations include market leadership, stability, and global reach -- or the ability to cross both geographic and cultural borders. The final result values the brand as a financial asset. BusinessWeek and Interbrand believe this figure comes closest to representing a brand's true economic worth. (Business Week, Aug, 2007 (http://www.businessweek.com/pdfs/2007/0732_globalbrands.pdf)

Among the top 100 brands the U.S. has the largest representation with a full 52 brands on the list. This is comparable to no other nation. The U.S. also boast the highest rankings in high tech brands, producing electronic support systems, like software and PCs and/or support functions for them, as well as food and beverage provider brands, while Japan...
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