Logistics network integration, expertise with suppliers from the same industry and knowledge of information systems coordination from VMI through paperless invoicing (Hannon, 52) are also critical. After these steps are completed, there would need to be an assessment of the logistics costs and fees including a break-even and Return on Investment (ROI) analysis across the Ocean Spray supply chain, in addition to an Internal Rate of Return (IRR) analysis specifically within Ocean Spray. Compounding all these factors is also the assessment of external factors including seasonality inherent in their business model, and the initiative to create more effective packaging that maximizes Ocean Spray's shelf space in stores, specifically focusing on square containers to accomplish this (Hannon, 51). After this first phase of completing a strategic assessment was complete, the next step would be to define timeframes to form a strategic relationship. An evaluation of the various forms of strategic relationships,...
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