Indeed, most likely this is just considered a simple product on the market and any company can take over the idea, produce at higher quality or at lower prices and acquire some of the market share.

2. Risks related to cows. Any epidemics for cows or related actions, including economic actions, such as a decision for the government to purchase meat from other countries, because it would be cheaper, would affect the company.

Alternatives

1. Target all Canadian dairy farmers with direct mail.

Several pros for this type of distribution alternative include the fact that it is relatively cheap compared to other options, that it helps give a personal touch to the relationship with the clients and that the company is able to coordinate activities such as marketing and maintain the company ideas.

A disadvantage of such an alternative is that this is an impersonal sale and the potential client...
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