Personnel are dressed in differently colored t-shirts intended to reflect tech support, sales associate, product specialist and managerial positions. This makes it easier for customers to identify the type of staff member who might be able to assist them. However, upon entrance, most customers are greeted by an employee who asks the purpose of the visit. He will then direct the customer to either the proper display or staff member according to the response. The size of the staff is usually large enough that the ratio of staff to customer was rarely worse that 1 to 3 even during the busiest moments. As a result, most customers were assisted in a timely fashion by sales associates who were attentive, friendly and knowledgeable. Personnel use walkie-talkies to communicate with one another inside the store, making response time to customer needs typically very fast. With wide aisles and sleek looking, uncluttered product...
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