However, it also indicates the offensive portrayal of the men, who ogle the woman, especially the overweight boss, who is totally convinced of his own sex appeal. This shows how ads use male stereotypes and misleading notions of male masculinity to appeal to men. This ad might seem that it is for women, but it is really appealing to all the men who think they are the hunk construction worker, even if they are really the overweight boss in reality. These unrealistic notions are supported by ads like these, and they help the industry create male role models that are often parodies of themselves.

Fast food ads are another notorious medium that perpetuates this skewed view of men and masculinity. Some ads portray men as hopelessly inept, especially when it comes to eating or cooking. The men in Carl's Jr. ads, for example, are pathetic and hopeless when it comes...
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