" According to Short, Williams, and Christie (1976; cited by Van Den Hooff, Groot & De Jonge, 2005), Social Presence Theory notes that "communication media differ in the degree to which they can communicate (or simulate) the social presence of the communication partners through the use of social cues (both verbal and nonverbal cues)." This theory purports that if a medium can only communicate limited social cues, communication partners do not experience each other's social presence. In turn, they will likely not pay as much attention to each other in the interaction as they would if the interaction took place in a face-to-face setting. In light of this contention, Media Richness Theory (Daft & Lengel, 1984, 1986; cited by Van Den Hooff, Groot & De Jonge, 2005) proposes that not all communication media uniformly suit information requirements various tasks generate. Daft and Lengel (1984; cited by Van Den Hooff, Groot...
[ View Full Essay]