Unit Three writing assignment: How are partner relationship management (PRM) and employee relationship management (ERM) related to customer relationship management (CRM)?

As the primary objective of CRM is to provide businesses with a 360 degree view of their customers, Partner Relationship Management (PRM) is used for providing companies a 360 degree view of their distribution channel partners. Employee Relationship Management (ERM) systems also use the same foundation of CRM, yet the focus of these specific types of systems are on employees instead of customers.

Many businesses that rely on indirect channels of distribution for a significant proportion of their revenue rely on PRM systems to manage their channels through automated applications often delivered in security-protected portals or websites. Included in these portals are applications for managing sales lead generation programs, reimbursement of advertising that distribution channel partners have paid for, and applications that give distribution channel partners the ability to...
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