In fact, marketing ecotourism itself can be a major challenge for many. The Internet is riddled with advertisers who claim the ability to market ecotourism with great success. The International Ecotourism Society, however, recommends supporting education in ecotourism, making more information about ecotourism visible and available, and using the media, as well as smaller ecotourism agencies, to raise awareness about ecotourism excellent marketing skills. In fact, this way of marketing ecotourism is superior because it tackles one of ecotourism's major problems -- visibility. Thus, while the market for ecotourism is growing steadily larger, ecotourism agencies must realize that they need to appeal to a wide variety of people in order to market their brand of tourism. Because one of ecotourism's primary problems is visibility, the International Ecotourism Society's methods of increasing education and visibility is the perfect immediate solution.

Ecotourism in Developing Countries and Conclusion

In addition having benefits for...
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