Another writer notes, "It is important to point out that the marketing/merchandising effort is not a haphazard or casual affair. Not only are licensees carefully selected, but the Disney company insists on coordinating all aspects of the design and marketing of the products" (Wasko, 2001, p. 56). Most American children grow up on a diet of Disney films, and that has continued for generations, really showing that good, high-quality films really do stand up to time and generational change. Our culture would not be the same without Disney, because he is such an integral part of growing up, going to films, and creating family films that bring generations together. It is hard to imagine a world without Disney - it would be a world a little less enchanting and magical, and a world with far fewer entertainment choices.

Disney's work has permeated our culture in other ways, too. Most families...
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