It is no longer an economically viable option to pursue family life to the exclusion of professional life. Even in households with children (or especially in these households), it has become expected that both men and women would work outside the home. Too often, this trend is driven by economic circumstances rather than professional ambition as such.

It is furthermore significant that men do not occur in high frequency in the advertisements scrutinized. This appears to indicate that men are more oriented towards both family and career, or at least that they are not so concerned with the image of the condo market as their female counterparts. Being more oriented towards both family and career makes more sense for the modern man, as this has been the male paradigm since before the beginning of the female struggle towards more fulfillment than only family life. Men may have a greater tendency...
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