Tobacco Marketing

The ban creates new problems for tobacco company marketing. The companies are now being faced with new restrictions on where they are able to sell their product. The large cigarette displays behind the counter of any given pharmacy are also an important part of the promotional package for most cigarette companies. Furthermore, the ban of tobacco sales on college campuses illustrates a commitment towards limiting access to tobacco products for all young people, not just those who are underage.

The ban is the first step in limiting where tobacco products can be sold. What this means for tobacco companies is that their marketing efforts will now need to incorporate information about where to obtain the product. At present, tobacco companies generally focus their advertising efforts on brand-building, a function of the strong brand loyalty that cigarette brands engender. However, companies must now work to keep their distribution channels...
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