For example, Cannon USA, and the entire Cannon Corporation worldwide was already known for its commitment to corporate social responsibility and to environmentally friendly policies and practices long before environmentalism global responsibility became high-profile social values in the United States. Those very general ethical concerns far exceeded any legal requirements and lie wholly outside the scope of the organization's actual business and manifested an independent corporate culture valued by the chief executive officer and the Cannon board of directors. The converse is equally true in that unethical business practices can generate a corporate culture that violates ethical standards as well as legal standards (Halbert & Ingulli, 2008).

One significant difficulty in changing corporate culture relates the fact that corporate values usually originate at the highest levels of the organization from those who possess the most influence and power in the organization. To a large degree, violating established elements of corporate...
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