In the Calvin Klein jeans ad, it is he who is chased and who resists and fends off the female. The imagery is opposite to that of typical gender roles, in which female sexuality is restrained. The man's body is toned, muscular, and hairless. Even if he were more interested in the female behind him, he controls his passion admirably.

The Calvin Klein advertisement allows the female to unleash a deep sexual hunger. Her open mouth, biting action, wet hair, and grabbing motion all show she possesses an animalistic hunger and passion. The wet hair increases the elemental, wild feel of the advertisement. The background is a nebulous dark area, allowing the viewers to imagine any kind of scenario and put themselves into the ad. Target audiences will relate to the imagery on multiple levels: perceiving Calvin Klein "Double Black" Jeans as intensifying a man's innate sexuality and creating desire...
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