They must comply with the legislation imposed in their country, as well as that in other countries where they operate. Also, in terms of international operations, fashion designers must act in accordance with the regulations imposed by the international regulators, such as the World Trade Organization.

Microenvironemnt - Luella works with a team of talented specialists who are devoted to supporting the company reach its objectives in both creations, sales objectives and public relations. Momentarily, the designer is undergoing a process of updating its website in order to further improve its relations with the stakeholders, vital for successes (Jefkins and Yadin, 1998). The limitations of Luella come from the fact that the designer is still in the beginning of its operations and does not benefit from having a reputable and strong brand.


Jefkins, F., Yadin, D., 1998, Public Relations, 5th Edition, Financial Times Management

Weston-Thomas, P., Fashion Technology, Fashion...
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