13.36% during 2007-2011, increasing the mobile subscriber base to 351.93 Million by the end of 2011.

The mobile penetration rate is forecasted to increase from 15.37% at the end of 2005 to almost 31% by the end of 2011.

The large number of potential African buyers reduces their negotiation power, which is convenient for companies as they don't have to deal with a lot of pressure from its customers.

Substitutes. The globalization and implicitly the technological advancement is likely to attract MNCs from the digital service industry, which can easily serve as substitutes for the mobile phone services. VoIP solutions are clearly a cheaper alternative to these services and since Africa is a poor continent, African customers are likely to be very price-sensitive.

ITU World Telecommunication/ICT Indicators, 2007

Suppliers. The number of companies that can supply mobile phone operators are still reduced in number, which is why they can have...
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