Another service the clinic should provide involves remote access. For example, the clinic should assess the feasibility of home visits by doctors and nurses. Regular phone calls to clients or potential clients would also help encourage pregnant women to avail themselves of the clinic's services. The clinic should also establish a solid Web site that allows women to access information from home and possibly, interact in a live chat with staff.

2. What incentives would you provide to keep them coming to the clinic before and after they give birth? Why did you choose to use this as an incentive?

Incentives will help clients trust the clinic and seek care as a matter of course. Free or discounted services would be a good incentive in any community regardless of demographic. Financial incentives would also entail working with insurance providers to make sure that preventative care is a priority.

However, the...
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