While this presents enterprises with unequalled levels of potential productivity gains, it also presents security and privacy challenges as well. In the context of cyber foraging, the issues of ethicacy and opt-in meet head-on, as the use of servers to cache locations and define locational preferences and habits of consumers. For these privacy reasons and the untested nature of location-aware advertising services, it is anticipated that GPS-enabled networks such as these will require exceptional high levels of security so that no spoofing or authentication-based impersonation occurs (Soylemezoglu, Zawodniok, Cha, Hall, et al., 2006). Despite these limitations and concerns however the ability to tailor systems that take into account preferences defined through specific taxonomies and then integrate them with GOPS data presents unique opportunities to further capitalize on this technology.

Assessing the Value of GPS and its Limitations

In conclusion, GPS has proven to be invaluable for a series of consumer...
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