They will want to try this product, and they will want to experience themselves the effects and the consumption process of the energy candy.

Consumers' behavior shows us how they intend to respond to the product. Basically, they can reject it, approve it, or be indifferent to it. Their behavior in the case of the energy candy will probably be similar to their behavior in the case of energy drinks in general, given the similar effects of these products. Energy products are rarely rejected by certain categories of customers. Most consumers that are characterized by the problems solved by energy products encourage them.

Consumers' cognition reveals what they believe about the product in case. Consumers will have at least a minimum of information to base their decision on before buying the energy candy. In this case, information about the product is very easy to be obtained. Just by asking their...
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