The program director also typically fulfills duties in the realm of direct negotiations with recording labels and other professional management and representation in connection with establishing product or talent exposure goals that are mutually agreeable to all parties. This often requires polished negotiating and communications skills, particularly because the interests of the station and those of artists and their representation may not necessarily coincide (Hall & Hall, 2000).

Finally, the broadcast radio program director must also supervise technical elements of radio broadcast operations, including the production, recording, and airing of programs, (Paro, 2009) and for ensuring that engineering personnel follow strict FCC and other regulatory compliance requirements (Stern, 1993; Stern, 1995). The compliance element of radio operations can be extremely challenging because a radio station program

director must master the terminology and many of the complex legal concepts and standards that govern broadcast media (Paro, 2009).

While the actual legal...
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