Lastly, market studies must be conducted to decide what product mis will sell the best in these new locations, focusing on products that are already strong sellers in the area.

Alternative:

After a year of operation, Wal-Mart should evaluate the success of their entry into the new market. Sales, profits and market share will tell the organization if they're on the expected track. If not, the degree of difference must be evaluated. In some instances, there may be a geographic region in which Wal-Mart's model simply doesn't fit well with the culture. In those instances, they will have to re-evaluate their strategies.

How does expanding internationally benefit Wal-Mart?

Expanding internationally benefits Wal-Mart in a variety of ways. First, they are able to continue organizational growth, despite market saturation in the United States. The company can enhance their economies of scale, with global buying power. There are many of Wal-Mart's key...
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