2. How does Petco compete with PetSmart and other pet food stores and how does their competitive strategy relate to their own internal analysis? Give an example from the case.

Unlike PetsMart, Petco concentrates on having many more retail locations, combining services in the larger locations yet not to the extent of its primary competitor. Petco also concentrates more on providing food and suppliers for the more exotic pets that children and teenagers have. The primary focus of Petco is therefore more on pets that include reptiles and animals held in terrariums including turtles and other invertebrates. This has significantly changed the marketing strategies of Petco, online and offline, as the company targets a younger demographic overall. The inclusion of services has been a contributor to revenue, yet is not nearly as aggressively pursued as competitor PetsMart continues today doing (Dalton, 2005).

The concept of being more ubiquitous throughout retail...
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