Partial cost recovery. This is an objective that might have interest for an organization that has other revenue sources.

Maximize quantity. The objective seeks to maximize the quantity of products/services sold or the number of customers in order to reduce costs in the long-term as predicted by the learning curve, also known as the experience curve.

Quality leadership. Use price as a tool to designate high quality and position the product as a quality leader.

Survival. Whenever the market situation is in decline or at overcapacity, a company may choose a pricing level that covers the costs and allows it to remain in the market even though the profits may be affected. This is usually a short-term strategy.

Status quo. A company may choose price stabilization, thus avoiding price wars and maintaining a moderate profit level.

'Nutri Mix' will be positioned as a medium priced product, just like other healthy...
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