In other words, they need to sign contracts with prominent golf players, such as Tiger Woods and tennis stars like Rafael Nadal; not only basketball players like Michael Jordan, Kobe Bryant, Lebron James. Creating ways to expand their dominance through just being there; reflected on various players' t-shirts from a variety of sports would stimulate interest for NIKE in areas other than basketball.

Considerations for Factories in China

The researcher considers the third recommendation that NIKE needs to have a joint venture with factories in China to be vital. Implementing a joint venture with factories in China and owning shares in these factories will help NIKE obtain more control over the production process and plant management. NIKE also needs to monitor these factories more closely to minimize child labor to 0%. If NIKE conducts business with factories utilizing child labor the company mage would be negatively affected. One way NIKE...
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