There is a very high aversion to risk as a result throughout the primary customer base.

D. Market Segmentation and Targeting

The following pie chart illustrates the market segmentation and need for targeting by service area in this market. Figure 1, Market Segmentation by Outlet and Service illustrates the percentage of revenue by product and service within the financial news market.

Figure 1: Market Segmentation by Outlet and Service

Product/Services

Share

Audio

1.0%

News reporting text

50.0%

Photographs and graphics

30.0%

Video

19.0%

Outlet

Share

Newspapers

50.0%

Television (free-to-air)

20.0%

Cable and satellite TV

10.0%

Magazines

10.0%

Radio

5.0%

Internet

5.0%

Sources: (Buxton, 2005) (Browne, 2006) (Davis, 2009)

E. Competition and Competitive Edges

Competitors in this market are highly fragmented and many have financial services in addition to financial news analysis. Bloomberg has seven lines of business and each addresses the need for a varying approach to delivering financial data....
[ View Full Essay]