Without middle-class and upper-middle-class people out there to buy Harleys, there will not be any market for them, since the younger generation cannot afford them.

Conclusion

As can be seen from the SWOT analysis and other information regarding this company, it is struggling somewhat, but yet it is still very strong overall. Internal and external threats and opportunities seem to be about the same for Harley Davidson, and the internal threat of corporate culture problems can be worked on. However, the company also has good opportunities that it can take advantage of in its specific industry if it chooses to focus on these opportunities while still keeping a close eye on any problems that could appear and make it difficult for the company in the future -- particularly where culture and internal problems are concerned. All companies face competition issues, but if the company has too many internal problems and...
[ View Full Essay]