Johanna Hyvonen (2008) reiterates that management accounting systems operate as a link between strategy and performance. She also notes that organic, flexible performance systems are more effective in terms of product differentiation. There is also a positive relationship between customer accounting and market orientation. The premise of Hyvonen's study is that different management accounting systems are required for different types of companies in order to create the best management effect. This indicates that the strategy and management accounting system should operate on the basis of an organic and flexible relationship. In other words, strategy and planning should dictate the accounting measures implemented, while the results of management accounting should also indicate the necessary changes to the planning strategy.

In today's business world, it is recognized that no single system or strategy is universally applicable. Human resources are the lifeblood of a company. This should be taken into account during the...
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