In addition to the fact that it reveals the strongest benefits, it also has the advantage that most of its limitations can be easily overcome. In this order of ideas, both time and resource consumption can be reduced by using the previous FedEx campaigns. This strategy does not imply a lack of creativity and originality, but it is based on several advantages, as follows:

Along its existence, parent company Federal Express has created numerous marketing campaigns which have managed to attract both employees as well as customers -- this expertise is vital for the success of the Kava-based subsidiary, Pacific Express

FedEx still possesses its previous campaigns and can readjust one to suit the recruitment requirements of PacEx

The endeavor would materialize in the benefits of reduced time in creating a new campaign, combined with the decade long expertise of FedEx

The campaign would be modified and adjusted to the...
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