Maximizing benefits and minimizing losses are the intended effects of most successful strategies -- indeed, they are the measures of success.

When the author gets into some specifics, however, the article becomes more interesting. Trying to forecast the details that might affect a specific line of production, for instance, could be at once more tricky and more useful than simply trying to figure out broad market fluctuations in advance. The responsibility to stockholders that the author mentions seems secondary in importance when it comes to forecasting; stockholder responsibility means attempting to maximize benefits and minimize losses (within ethical boundaries, of course). As this is already the stated goal of forecasting, the mention of stockholders is at best redundant and at worst an unessential piece of information used to make the article longer and seem more informative.

3)

One of the forecasts in the "Twenty Forecasts for 2010-2025" section of the...
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