Target in the UK: Economic factors to consider for Target in the United Kingdom

The American general retailer Target is considering expanding into the UK in the near or far future. The UK has several potentially attractive features for the American retailer, namely an English-speaking populace and recent GDP growth. "The Bank of England forecasts that Britain's economy will grow by 3.5% this year, which would be its best rate of growth in around a decade, given recent downward revisions to growth in the run-up to the financial crisis" ("UK consumer confidence," 2014). However, despite this fact, British consumer confidence appears to be declining, rather than increasing. "British consumer morale edged down from a recent nine-year high this month as households became slightly less upbeat about the outlook for the economy and their personal finances, a survey from researchers showed" ("UK consumer confidence," 2014).

The UK discount market is extremely...
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