Attitude and Attitude Change

Attitudes and Attitude Change: A Comparison of Two Studies

The introduction written by Albarracin and Handley (2011) began with a historical foundation for the study of psychological change and then proceeded with a detailed description and logical arguments for the factors that they believe play a role in change. After presenting this logical foundation to the readers the authors presented their argument for the current study, which examined the causal relationship between broad action or inaction goals and changes in attitude. By comparison, the introduction to the study by Frye et al. (2012) was a more straightforward literature review of the causal relationship between memory and attitude. The most notable difference between the two studies was an obvious effort by Frye and colleagues (2012) to minimize difficult language, thereby making their manuscript more readable to researchers interested in, but not actively working in the field.

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