Management, Tour Down Under 2013

Events are the motivator of tourism. Events deliver a special atmosphere of festivity, hospitality and tradition. (Getz. 2008). In the last few years, the event has become an industry in its own right because of its strong growth rates. Its maturity makes governments to develop keen interest in the industry, and governments now promote and support the industry to enhance economy development. However, the event has become a leeway that corporate organizations employ to achieve marketing objectives. (Allen, O'Toole, Harris, & McDonnell, 2011).

Our organization is intending to be a major sponsor for the 2013 Santos Tour Down Under. The Santos Tour Down Under is one the biggest cycling event in the world and organized in Adelaide, Australia, which attracts riders from every corner of the globe. In 2005, the UCI (Union Cycliste Internationale) promoted the event and in 2007, the Tour Down Under became...
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