Global Economy & Factors Affecting Harley-Davidson (HD)

Motivations for expansion are primarily business and economics related. Expansion will open new markets for HD. Considering that HD is already an established global brand, entering new markets and an overall expansion process should benefit from the necessary supporting structure and stature to ensure reduced risks.

There are other motivating elements as well. As the analysis shows, HD is a recognized leader on the market. Companies look to HD as an element of leadership for the future in an industry that is often subjected to negative lobby from environmental organizations, among others. So, the motivation for expansion is also to consolidate this leadership statute and ensure that the HD brand is promoted worldwide as one based on values and firm beliefs.

As any expansion process, this one is also likely to have risks. The first to be considered are operational risks. These operational...
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