Corporate Social Responsibility -- Internal as well as External CSR

Examine corporate social responsibility (CSR) from internal and external perspectives. Discuss the importance of CSR in advertising and critically examine some companies that may use CSR in a cynical context: for example, some companies are projecting the following attitude: Look at how ethical and community-minded we are, hence, you should buy our products because we really care more than our competitors.

Corporate Social Responsibility - Introduction

The idea of corporations becoming socially responsible and accountable to the communities in which they operate -- and to their stakeholders, including their customers -- is not a new concept. In fact, as Professor Craig Smith of the London Business School points out, the idea that businesses had "societal obligations" became "evident" back in the 19th century (Smith, 2003). In the aftermath of the Industrial Revolution British business leaders like George Cadbury (1879) and...
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