Leadership Style

Analyzing Why Marissa Mayer's Leadership Style Is So Effective

In High Technology Companies

Attaining leadership effectiveness in rapidly changing, complex industries that requires a balanced approach to transformational, transactional and situational leadership requires a unique series of skills and training. For high technology companies including Google, finding leaders who have these innate skills and the training to define product, service and technology strategies effectively often requires the company to find leadership candidates with the core technology and leadership skills, then develop them over time. Google founders Sergei Brin and Larry Page took this approach when they hired Marissa Mayer in the formative years of their company's growth. The Google senior management team focused on integrating the core strengths of every member of the senior management team into a single, unified leadership platform predicated on deep technology expertise, coupled with strong leadership styles. Creating a consortium-based approach to integrating...
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