Strategic Organizational Communication

Description of the Organization

In this discussion, my organization of choice will be McDonald's Corporation. On its website, the firm describes itself as a "leading global foodservice retailer with more than 35,000 local restaurants serving nearly 70 million people in more than 100 countries each day" (McDonald's, 2014). Like any other company keen on reflecting its intentions, McDonald's has a clear and precise mission statement that reads:

McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan and Win, which center on exceptional customer experience -- People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customer's experience (McDonald's, 2014)

The company also has well-defined values that not only shape its culture but also support its vision. These values include; enhancement of...
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